Privacy Policy

Last Updated: January 12, 2026

1. Introduction

Creative CPM ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our creative valuation platform (the "Service").

2. Information We Collect

2.1 Account Information

When you register for Creative CPM, we collect:

  • Email address
  • Name
  • Company name (optional)
  • Password (encrypted)

2.2 Campaign Data

When you create reports, we collect:

  • Campaign costs (production, paid media)
  • Campaign outcomes (impressions, engagement, conversions)
  • Geography and category selections
  • Custom outcome ratios and valuation adjustments

2.3 Usage Information

We automatically collect:

  • IP address
  • Browser type and version
  • Pages visited and features used
  • Time and date of access
  • Report generation activity

3. How We Use Your Information

3.1 Service Delivery

We use your information to:

  • Provide creative valuation reports and Creative Multiplier calculations
  • Store and retrieve your historical reports
  • Manage your subscription and billing
  • Provide customer support

3.2 Benchmark Improvement (Aggregated Data)

We aggregate and anonymize campaign data across all users to improve outcome valuations, refine ratio recommendations, and enhance the Oracle Database. This aggregated data:

  • Does NOT identify individual users or campaigns
  • Is segmented by geography and category for relevant benchmarks
  • Helps provide market-rate valuations for creative outcomes
  • Powers the "Creative CPM recommended rates" feature

3.3 Communications

We may use your email to send:

  • Service updates and feature announcements
  • Subscription and billing notifications
  • Support responses
  • Marketing communications (you may opt out)

4. Data Sharing and Disclosure

4.1 Your Campaign Reports

We DO NOT share your specific campaign reports, costs, or identifiable data with third parties unless:

  • You explicitly consent
  • Required by law or legal process
  • Necessary to protect Creative CPM's rights or safety

4.2 Aggregated Benchmarks

Anonymized, aggregated benchmark data may be shared to demonstrate the value of the Creative CPM methodology, but never in a way that identifies individual users or campaigns.

4.3 Service Providers

We may share information with:

  • Hosting providers (Vercel, Supabase)
  • Payment processors (Stripe)
  • Analytics services

These providers are contractually obligated to protect your data.

5. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encryption in transit (HTTPS/SSL)
  • Encrypted password storage
  • Row-level security in our database
  • Regular security audits

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

6. Your Rights

You have the right to:

  • Access your personal data and reports
  • Correct inaccurate information
  • Request deletion of your account and data
  • Export your reports
  • Opt out of marketing communications
  • Object to data processing (where applicable under GDPR)

To exercise these rights, contact us at: privacy@creativecpm.com

7. Data Retention

We retain your account information and reports for as long as your account is active or as needed to provide services. After account deletion, we may retain anonymized, aggregated benchmark data for improving the Service.

8. Cookies and Tracking

We use cookies and similar technologies to maintain your session, remember preferences, and analyze usage patterns. You can control cookie settings through your browser.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.

10. Children's Privacy

Creative CPM is not intended for users under 18 years of age. We do not knowingly collect information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or through the Service. Continued use after changes constitutes acceptance.

12. Contact Us

For questions about this Privacy Policy or your data, contact us at: privacy@creativecpm.com