For the first time, measure creative and media with the same valuation system—ending the decades-old disconnect between creative costs and measurable outcomes.
Enter or upload the outcomes of your program or campaign through paid, owned, earned and shared, physical and digital touchpoints, the complete cost of production including agency fees and talent, and media spend, and Creative CPM will calculate your total return on ad spend (ROAS) report, revealing whether there was a multiplier effect from the creative idea.
Of marketers cite media/creative misalignment as their top pain point
Defining the creative multiplier has been advertising and communications holy grail—until now
AI makes creative abundant and cheap—making performance measurement critical, not optional
Move beyond 3rd party tracking and assumptions. Creative CPM delivers financial proof of your creative work's value—finally closing the gap between creative costs and measurable outcomes.
Strong creative means less media spend needed. Weak creative? You'll know how much more media is required to hit targets. Reallocate budgets with confidence.
When creative multiplies results, prove it to stakeholders. Show CMOs and finance teams exactly how quality creative reduces overall costs and drives better outcomes.
When both teams measure success the same way, collaboration improves. Creative CPM creates a shared value system—ending the decades-old disconnect between media and creative.
Creative CPM becomes the Oracle of Creative Outcome Valuation. As users contribute campaign data, Creative CPM aggregates pricing intelligence across industries and geographies—revealing market rates for every outcome type. Know what Editorial impressions, Social engagement, or Brand lift are actually worth in your market. Adjust valuations based on what drives your business, informed by real-world benchmarks that improve with every report generated. As AI tools like Firefly make production costs approach zero, Creative CPM is the only platform that can prove whether $0 production + $1M media spend delivers a lower multiplier than $100k production + $500k media. Creative CPM defends the value of creative ideas with math—laying the foundation for outcome-based creative compensation models.
Enter manually or upload spreadsheets with your complete campaign data. Creative CPM's proprietary methodology aligns media and creative measurement—oversight and governance built into every step.
Paid, Owned, Earned, Shared, Brand Tracking Increases, Sales, Site Visits, Time Spent Increases, any and all outcomes affected by the program.
Cost of concept, design, build, shoot, including agency fees and talent.
Total paid, sponsored and any bought digital or physical media cost associated with the program or campaign.
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If you are an agency or marketer interested in joining the Creative CPM community and contributing to the establishment of creative communication valuation benchmarks, choose from one of the pricing packages, or contact us with any questions.