The Creative Multiplier in Action
A global B2B campaign demonstrates how Creative CPM reveals the true financial impact of creative communication—proving a 3.13X multiplier on spend and a 4.96X multiplier on outcomes.
Creativity Increases Communication Return
Effective creative doesn't just achieve average results—it multiplies them. Creative CPM enables you to measure this multiplier effect by valuing outcomes alongside media investment.
Being able to measure outcomes allows you to see the true impact of creative communication—whether it reduces cost or increases outcomes, you can now quantify the multiplier.
Global B2B Campaign Case Study
Campaign Investment Breakdown
Complete campaign analysis including all costs, production, celebrity talent, tech producer, media spend, and comprehensive outcomes across editorial, novelty, and brand measures.
Total Investment: $2,398,213
Paid media spend
Agency fees and concept
Talent, tech producer, production
20 Comprehensive Outcome Types Measured
Creative CPM captures and values all outcomes—from brand measures to social engagement, site traffic, editorial coverage, prime time television, and cultural novelty.
Proprietary Methodology
Proprietary Methodology
Outcome types shown. Proprietary weighting and valuation methodology protected.
Creative CPM Enables Total ROAS
By measuring creative value in outcomes using the same framework as media value, Creative CPM provides complete communication investment return clarity.
Current dollar-based methods limit return understanding to paid media only. Creative CPM reveals clarity for marketers with potential performance-based revenue, and provides a practical multiplier measure of creative impact.
The Results: Creative Multiplier Proven
Current dollar-based methods limit return understanding to paid media only. Creative CPM reveals the complete picture.
Total return on ad spend (financial value)
3.13X return on the $2.4M total investment—measuring creative and media together
Total outcomes generated vs expected
4.96X multiplier on actual results—the practical measure of creative impact
Key Insights
Current methods limit understanding
Dollar-based analysis shows only paid media return
Clarity for marketers
Performance-based revenue and margin opportunities for creators
A practical measure
The creative multiplier quantifies impact across all touchpoints
If creative outcomes are worth as much or more than media outcomes...
Creative performance can be focused on total outcome performance—finding the most effective combination of paid, owned, and earned outcomes.
The holy grail marketers have sought for decades is now measurable.
See Your Own Creative Multiplier
Join the agencies and marketers establishing creative communication valuation benchmarks. Calculate your campaign's true return with Creative CPM.