Insights on Creative Valuation

Exploring the future of measuring creative impact and financial performance

January 13, 2026•8 min read

The Zero-Cost Creative Inflection Point

After a century of performance-based value and three decades without it, creative communication might finally be ready for its second evolution

We finally got what we wanted: creative production costs just hit zero. So why does it feel like we lost?

More Insights

January 13, 2026•9 min read

Does Creative Communication Need a Marketplace?

The logic is sound. The question is whether anyone cares enough to build it. Exploring whether creative communication is ready for market-based valuation after three decades without it.

January 13, 2026•7 min read

When Creative and Media Don't Speak the Same Language

They're economically dependent but structurally separated. And it's costing both sides. Explore why creative and media teams can't align—and what changes when they finally speak the same language.

January 14, 2026•12 min read

Why Dentsu Can't Be Sold (And What That Means For Creative)

When a $4.5bn revenue business can't find a buyer because investors can't model creative value, that's not apathy—that's a market failure. Creative is the only growth engine left if it can be valued.

January 9, 2026•5 min read

Does Anyone Care About the Financial Impact of a Creative Idea?

AI makes content production cheap and fast. But does that mean creative performance measurement matters less? The surprising answer is it matters more than ever.

January 9, 2026•7 min read

The Creative Measurement Gap: Why CFOs Cut Creative Budgets

Media has CPMs. Creative doesn't. Until now. Explore why creative remains unmeasurable while media budgets have crystal-clear metrics.

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FAQ

Frequently Asked Questions

Common questions about Creative CPM's creative valuation methodology, pricing, and how the Creative Multiplier works.