Secure Infrastructure for Creative Valuation

Creative CPM's database infrastructure securely stores your campaign data and report history, enabling you to track creative performance over time with a consistent financial standard.

Secure Data Storage

Enterprise-level encryption and security protocols protect your sensitive campaign data and financial information. All data is stored with bank-grade security standards and compliance certifications.

Performance Tracking

Track your Creative Multiplier across campaigns over time. Compare performance across assets, teams, and time periods using a consistent financial standard.

Scalable Infrastructure

Built on cloud-native architecture that scales with your needs. Process unlimited campaigns and reports without performance degradation, from single campaigns to enterprise portfolios.

Historical Data Access

Maintain complete historical records of all campaigns, outcomes, and Multiplier calculations. Track creative performance trends over time and identify patterns that drive results.

Database Architecture

Creative CPM's database is purpose-built for creative communication valuation

Campaign Data

  • • Paid, owned, earned, shared outcomes
  • • Physical and digital touchpoints
  • • Time-series performance metrics
  • • Attribution data across channels

Cost Tracking

  • • Itemized production costs
  • • Agency fees and talent expenses
  • • Media spend by channel and time
  • • Total investment calculations

Analysis & Reporting

  • • Multiplier calculations and trends
  • • Outcome CPM valuations
  • • Cross-campaign comparisons
  • • Historical performance tracking

Privacy & Compliance

Your campaign data remains completely private and confidential. Creative CPM never shares identifiable client information. Benchmark data is fully anonymized and aggregated to protect competitive advantages while contributing to industry knowledge.

We comply with GDPR, CCPA, and SOC 2 standards. Data residency options available for enterprise clients with specific regulatory requirements.

Questions About Our Database?

Learn more about our data security, benchmark methodology, and infrastructure capabilities.