About Creative CPM

A creative idea can be the most valuable asset of a communication investment.

Why? Because it is the only investment with the potential to generate an exponential return. Nearly everyone in the industry agrees with this. But how is that financial value measured and modeled?

It isn't. Until now.

Right now, good and bad creative get paid similar fees because there's no measurement. Creative CPM changes that. It proves which creative is worth paying for—making excellence visible and valuable.

The top 10% of creative work can now prove it's worth 10x and command premium compensation. The bottom 90% faces pressure to improve. That's how markets work when performance becomes visible. That's how every high-performing creative industry works—music, sports, film, publishing. Advertising has avoided it because measurement was impossible.

Total spend on creative may actually increase—because CMOs can now justify budgets to CFOs with financial proof.

Creative CPM doesn't commoditize creative. Like sabermetrics didn't commoditize baseball—it proved which players deserved max contracts. Creative CPM makes excellence measurable, and measurable excellence commands premium value.

Media has CPMs. Creative never has.

Creative CPM establishes market-based pricing for creative outcomes—the same way media has priced distribution for decades. For the first time, creative and media investments can be measured with the same financial standard.

Enter your campaign outcomes. We calculate your Creative Multiplier—the ratio of outcome value to campaign cost. Multiplier greater than 1 means your creative generated more value than you spent. That's your verdict.

The methodology applies across all touchpoints: advertising, PR, digital, physical, product experiences. Paid, owned, earned, shared. If it generates an outcome, it has a CPM.

Creative CPM is an independent standard. We set the outcome prices based on market benchmarks—you get the report. No subjectivity. No negotiation. Just the math.

1. We establish market-based CPMs for creative outcomes (not just media)
2. You enter your campaign outcomes across paid, social, and owned channels
3. We calculate your Creative Multiplier showing the financial value created
4. Get comprehensive reports proving creative's contribution to total ROI

Creative CPM gained proof of concept with the first use case commissioned for a retrospective analysis of a global campaign by Forsman Bodenfors. Recurring demand was confirmed for both live and retrospective use cases.

About Corey Mitchell

Corey is a 3x Agency President, Strategic GTM Leader, and founder of Creative CPM. Born and raised in Australia, his advertising career began in Melbourne. Mastering integrated marketing communication, by 1997 he was leading global brands across Asia Pacific. In 2001 he immigrated to the US to lead global brands around the world before being named President of TBWA/Chiat/Day NY, leading it to become the world's most creatively awarded agency in the world. After running three NY agencies, including one of the world's largest digital, he founded Creative CPM to provide clear valuation to creative investments and change the industry's approach to creative valuation. He lives in San Diego.